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Marketing under your existing project brand

2 min read

White-label

3 min read

Marketing under your existing project brand

PresalePartner · Brand

White-label project sales means the buyer-facing brand is the development's own: the project website, listings, creative, signage and buyer communication all carry the project identity, while an appointed licensed agency runs the marketing and sales work behind it and appears only where licensing law requires identification.

White-label delivery means the buyer-facing brand is the project's. The website, the social creative, the brochure, the signage and the buyer emails all carry the project identity — not a marketing agency's logo.

What sits under the project brand

  • Project name, identity and all creative applications.
  • Project website and enquiry capture.
  • Campaign creative and listing presentation.
  • Printed collateral, signage and display material.
  • Buyer correspondence through the sales process.

What does not change

Licensed real estate work has to be identified. Where an agency is acting in a sale, agency and agent identification appears where the law and the platform require it — in listings, agreements and contract documentation. White-label branding does not change that obligation: the agency and the individual agent are identified in listings, agency agreements and contract documentation exactly as required.

The practical outcome is straightforward: the market sees a coherent development brand, and the compliance detail sits where it belongs.

FAQ

Questions developers ask

What does white-label project sales mean?

It means the development is marketed and sold under its own brand. The project website, portal listings, campaign creative, signage and buyer communication carry the project identity, while the appointed agency delivers the work behind it.

Where does the agency name have to appear?

Licensed agency identification must appear where the law and the portals require it — for example on listings, agency agreements, contracts and trust account documentation. It does not need to lead the project's consumer-facing brand.

Can we keep our existing project brand and website?

Yes. We work within an existing project identity where one exists, and build one before launch where it does not.

Who is accountable to buyers in a white-label arrangement?

A named licensed agent, acting under the appointed agency. White-label affects the branding buyers see, not the licensing, disclosure or accountability behind the sale.

Want the market to see your project, not a supplier?

We work under your project brand, with agency identification kept exactly where it legally belongs.

Discuss your project

No obligation. Your project details are treated confidentially.

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